£1.4m boutique upgrade for pub as demand in Swindon grows

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Work is to begin this week on a £1.4m transformation of a pub in Swindon, to add 24 boutique bedrooms as demand for pubs with rooms grows in the area.

Owned by Swindon-based Arkell’s Brewery, The White Hart at Stratton St Margaret will undergo extensive renovation works as the company continues its estate’s investment programme.

The move comes two years after Arkell Brewery added a 10-bedroom boutique hotel to The Sun Inn at Coate Water.

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More than half of Arkell’s 100 pubs and hotels now have accommodation attached – a total of 500-plus bedrooms across its entire estate spanning Wiltshire, Gloucestershire, Oxfordshire, Berkshire and Hampshire.

Speaking to Swindon Business, Brewery director, George Arkell, said: “There is an acknowledged lack of good hotel room space in Swindon, particularly on the north side of the town, and an increasing number of people preferring the cosier atmosphere of a pub with rooms.

“The White Hart at Stratton is the ideal pub for rooms. It’s at a major Swindon gateway site, the car park is large and there is ample space.”

Arkell’s bought The White Hart in 1878 – some 35 years after the brewery started – and extended it substantially in the 1920s. Nearly 100 years’ later, the pub is still going strong.

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