So what will consumers really want this year? We track the trends that look set to gain momentum and let you decide whether they will be worth an investment or just a flash in the pan.
For 2016, it seems that check in and check out times will start to become a thing of the past. With a growing focus on personalisation, more hotels are ditching traditional check-in and check-out times in order to cater to today’s traveller. As both Airbnb and self-catering accommodation offerings allow guests to arrive whenever they like, hotels are taking note and stepping up their game. As a result, Flexi-check is becoming a desired add on that will gain momentum in 2016.
2. Swipe for service
The luxury sector is heading for even more exclusive territory this year. While personal mobile phones for each guest may have been present in the super-luxe sector for a little while, the trend is now filtering through to more mainstream hotels. Guests will be given a mobile phone on arrival with one number programmed in – that of their own personal butler on hand to serve them 24 hours a day. Available to take anywhere on the hotel’s ground, the service will be offered to guests throughout their whole stay.
3. The hotel villa
The villa and hotel concept is emerging, taking inspiration from a model that has the best of both facilities combined. Hotels are starting to offer villas with private pools, while villas are offering hotel amenities. More hotels are integrating private penthouses or fully equipped apartments into their stable in a bid to encourage the long stay consumer for both leisure and business travel, and this concept will continue to grow this year.
4. The work-cation
We’ve all seen the increase in demand for more sociable public spaces within hotels, where people can sit all day on their laptops supping on one cup of coffee, without any pressure to move on.
Now the trend will gain increased traction as more travellers choose not to switch off from work mode when on holiday. Work stations will be created in other places within hotels – such as next to swimming pools – and free equipment will be on offer if a guest’s own isn’t functioning properly. Anything from iPads to laptops will be available and the hotels already putting the pedal to the metal with this concept are seeing healthy results.
5. Sleep gets serious
Hotels around the world are creating sleep packages and slumber-based amenities in order to address the exhaustion guests frequently arrive with. Offerings are stepping up from pillow menus and sleep aids in hotel bedrooms and spas will see specially-tailored sleep treatments gain momentum, using the latest technology such as nap pods and light therapies to help with stress. This will appeal to day guests, both business and leisure, as well as those staying the night at the hotel.
Thanks to FOX PR