New figures released from VisitEngland have revealed that 5.1m Brits (10% of the adult population) are planning an overnight trip in the UK this August bank holiday weekend, resulting in the generation of some £1.2bn in tourism spend for the economy.
A further 7.6m Brits are still undecided about their plans, with 34% of those surveyed waiting on the weather before finalising arrangements.
Around 29% cite financial reasons behind their delayed decision; 24% are just unsure of where to visit; 20% are waiting on special deals or offers to take advantage of, while 21% simply prefer to book last minute.
In addition to overnight stays, 6m people are planning to take a day trip to somewhere else in the UK, with 44% heading for the seaside and 34% venturing into the countryside.
James Berresford, VisitEngland chief executive said: “There are 4 million Brits planning a holiday trip in England this weekend which is testament to the fantastic product on offer in England. The resulting £940m of spend likely to be generated demonstrates the importance of tourism to the UK economy.”
Minister for Tourism Helen Grant said: “The bank holiday weekend is set to be a bumper one for domestic tourism, generating over £1 billion in spend for the UK economy. From city breaks to days out on the coast, world class music events to cultural trips, the UK has something for everyone to enjoy.”