73% of consumers don’t think operators do enough to cater for gluten intolerances, despite the fact that 42% would expect to pay more for a gluten-free dish on a menu, a new survey has found.
The latest research from Swedish bakery Almondy delved into the demand for gluten-free options out-of-home and also revealed that 18-34 year olds are the group most likely to avoid gluten, while 77% of women want more gluten-free options on menus.
The survey found that while a quarter of respondents are gluten intolerant or avoid gluten, a greater 48% have bought gluten-free products, proving the demand is most definitely there.
Andrew Ely, managing director at Almondy said: “The demand for coeliac-friendly menu options is not just a trend, especially as a whopping 82% of people think gluten-free food is healthier. Our research highlights the gap between supply and demand so it’s essential that caterers get on board and realise the huge profit opportunity available to them – particularly as 74% of people would be influenced by a gluten intolerant friend on where to eat.”
With the gluten-free market rapidly expanding – Kantar World Panel predicts it will be worth £519m by 2016.