According to a new survey carried out by the organisers of Disabled Access Day, 93% of disabled people would revisit a venue that has good accessibility.
The survey also found that 90% of people said that they try to find out information about a venue’s accessibility in advance of their visit, highlighting the importance of hotels having good disabled access provision if they are to attract disabled customers.
The UK’s 11.6 million disabled people in the UK are estimated to have a combined spending power of £80billion, according to the Department of Work and Pensions. As a result, venues with poor disabled access or information are potentially missing out on gaining a significant amount of revenue.
Euan MacDonald, co-founder of the disabled access reviews website, EuanGuide.com, said: “The survey shows how crucial it is for venues to offer good disabled access in addition to ensuring that their information about their accessibility is up to date and accurate.”
He added, “Euansguide.com is really proud to join BT, Visit England, Visit Scotland & Visit Wales, amongst others, and support Disabled Access Day. Not only will the initiative help to raise awareness about disabled access provision, but it will also showcase the venues with good accessibility and highlight the commercial value that can be yielded from the UK’s 11.6 million disabled people and their carers, family & friends.”
Taking place on 17th January 2015, Disabled Access Day is challenging disabled people to visit somewhere new for the first time. Venues are asked to take part too by hosting an event or simply opening their doors to show that they welcome disabled visitors and their friends and families. The campaign organisers have today announced that there are 100 days to go to the launch of the inaugural Disabled Access Day.