Ace serves up pop-up shop

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Not content with its wildly popular florist – which also acts as the gateway to the hotel’s restaurant – London’s Ace Hotel is soon to open another store on the property.

At the end of July, US brand Opening Ceremony (OC) will temporarily close its London outlet in Covent Garden and set up shop at The Ace.

On offer will be an exclusive line of men and women’s’ clothing from in house and guest designers.

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British designer Max Lamb will design the interior of the pop up shop which will be the second partnership between OC and Ace. The first OC store at an Ace Hotel opened in New York in 2010.

 

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