ADA develops new cosmetics line to connect hotel to city


A new cosmetics line from ADA, developed to connect a hotel to its city, has been launched.

The new body care series, City Line, gives guests the chance to take away a ‘souvenir’, and has been designed to match the urban lifestyle of European cities.

From Berlin to London, Barcelona to Warsaw, Copenhagen to Paris, each one is branded with the individual silhouette of the hotel’s location and ADA can customize City Line upon request for all European cities and regions.

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Stemming from the idea of attracting guests with a flash of local charm, ADA developed the body care line to represent regional flair and connect a hotel to its region.

The City Line gives off a citrusy-green fragrance and comes in 30-ml transparent flacons, bearing the city name with the corresponding silhouette or one of its cultural landmarks. The range includes shower gel, body lotion and a plant-based soap.

In addition, a hand, hair and body shampoo is available in the economical and eco-friendly Smart Care System (300 ml) in black as well as in the white press + wash dispenser (330 ml).