ADA Pacific Direct presents the ‘perfect couple’ for new luxury toiletries


ADA Pacific Direct, a provider of luxury toiletries, has launched a new double bracket alongside two new cosmetic ranges, offering more choice for hotel bathrooms.

The new double bracket can hold two dispensers of ADA Pacific Direct’s ‘Smart Care System’, from floral shower gel to citrus scented shampoo.

The bracket, made of sturdy plastic, is available in pure white and in an aluminium finish. It combines a self-adhesive back plate with an easy-to-mount wall holder.

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The double bracket also complements the launch of two new body care duos; a ‘for man and for woman’ range, which consists of two hair and body shampoos, with the men’s fragrance giving off a touch of spice and the women’s exuding floral notes.

The second range – ‘morning bliss and night dive’ – offers different scents for the morning and evening. Morning bliss provides a burst of lemon and mint, while night dive has been designed to help guests relax.

Hotels can also choose from ADA Pacific Direct’s wider product range, available in 300ml Smart Care dispensers.

The Smart Care dispensers can also be designed bespoke to reflect the hotel’s identity.

ADA Pacific Direct launched the Smart Care System in 2012. Since then, the system‘s modern design, practical application combined with eco-friendliness continues to win over hoteliers.

“With the development of the double bracket we are fulfilling our clients‘ wishes for additional product selections in the hotel bathroom,“ says Joanna Halbwax, innovations manager at ADA International.


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