Adnams shuts The Swan for six months to transform into Distillery ‘hub’ and hotel

Swan-reception-concept

Adnams, the Suffolk brewer, distiller and retailer, has announced it has closed The Swan Hotel in Southwold for renovation, before reopening the hotel in six months with a refreshed new look.

The announcement comes as Adnams published it report and accounts for the 12 months to 31 December 2016, showing sales of £70.3m and a £3.9m operating profit.

The Swan Hotel closed at the start of 2017 for the major refurbishment, which the brand sees as a ’once in a generation’ opportunity to transform the historic hotel to create a gateway for the Adnams brand in Southwold.

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The Cygnets building behind the hotel will be transformed into a hub for the Adnams brewery and distillery tours, with the aim to welcome 16,000 visitors each year.

The new look is being created by top interior design company Project Orange.

Chairman, Jonathan Adnams said: “The closure will have a material impact on our 2017 results as we will miss income from this property during the refurbishment work.”

2016 was a record brewing year for Adnams with volumes passing the 100,000 barrels mark for the first time in its history.

He adds: “I observed earlier that the economic climate in 2016 was better than many expected. There are, at the start of 2017, similar concerned voices and a worry that inflation induced by currency depreciation will outrun wage growth, leading to a squeeze in living standards and reduced consumer spending. It remains to be seen what happens when the UK leaves the EU, however our focus will continue to be on the longer term and we are investing accordingly, notably in the brewery and the Swan Hotel.”

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