Hoteliers who advertise their services on a Monday afternoon are five times more likely to attract customers than those who market themselves on a Saturday morning, according to new research.
The research, carried out by online booking system Inn Style, found that Monday is the most popular day of the week for customers to book a trip (18%), while Saturday is the least favourite day to reserve rooms (7%).
The survey also showed that 65% of people choose to book trips online in an afternoon, with just 35% choosing the morning to search for deals.
Chris Waters who developed Inn Style alongside business partner James Kindred said: “This means that for every pound you spend on advertising on a Saturday morning, you should spend five on a Monday afternoon.”
He said he suspected Mondays were the most popular day to book a trip for a number of reasons.
“Mondays are always a bit bleak,” he said. “It’s the start of the week after two days away from work. People feel jaded and low and often turn to browsing the web looking for ways to cheer themselves up.
“There is no better way to put a smile on your face than booking a break away. It’s really something to look forward to.”
According to Inn Style, guests who book online stay for an average of three nights and the majority of bookings (78%) are for couples without children. Most book well in advance – an average of 64 days before the trip.
The platform is now being used by accommodation owners across the globe and has taken £5m worth of hotel bookings since it started.
This year alone revenue has grown an average of 160% each month.