Online catering equipment supplier, Alliance Online, is showcasing its latest line of glassware this week at the Great British Beer Festival at London’s Olympia until August 16.
To celebrate, the Cheshire-based company is also currently offering 20% off orders over £100.
Alliance Online supplies UK hospitality businesses with top quality glassware and kitchen equipment and is hoping to capture the attention of some of the 55,000 attendees expected to visit the Great British Beer Festival this week.
The annual festival allows visitors to sample more than 900 real ales, ciders, perries and foreign beers, and is popular among the trade, including licensees, brewerys and suppliers.
Mark Hardman, marketing manager at Alliance Online, says: “When it comes to serving your customers with the best possible lagers, bitters, ales and stouts, it is essential to use the best beer glasses, and this is where we come in.
“The Great British Beer Festival is a brilliant event that takes place every year and gives us chance to celebrate everything that is great about Britain and the industry; and also have fun at the same time!”