Opened in: October 2014
Owned by: Starwood Hotels and Resorts and managed by Redefine BDL hotels.
The story: Set in the 110-year-old Royal Insurance building in the centre of Liverpool, Aloft Liverpool now takes residence, the second branded establishment to open in the UK. The boutique name under the Starwood Hotels & Resorts umbrella, Aloft features urban-influenced design in 116 loft-like bedrooms, as well as a signature WXYZ bar. The new opening is the culmination of an £18m investment project to regenerate and preserve Liverpool’s Grade-II listed Royal Insurance building, developed and led by Ashall Property, alongside Liverpool City Council.
Why we like it: The hotel’s design isn’t synonymous with your regular branded establishments; it’s quirky and sympathetic to its local surroundings. Guests can eat 24 hours a day if they so wish, at Re:fuel, and there is even Arf SM, a pet-friendly programme complete with treats and toys for furry visitors. It’s only the fourth Aloft to open in Europe and second in the UK, with five more slated to opened over the continent within the next three years.
“Aloft is enjoying tremendous global growth fuelled by the enthusiasm of travellers who want great design and a fresh, fun atmosphere,” said Colin Bennett, area manager UK & Ireland, Starwood Hotels & Resorts.
TripAdvisor rating: 8 EXCELLENT