Aloft Hotels has launched Live at Aloft – Spotlight Series, a global music programme which supports local up-and-coming artists at the brand’s establishments in Abu Dhabi, Brussels, Bursa, London and Liverpool.
Opening in October in Brussels, the hotel group has invited emerging music stars to give guests new experiences through interactive workshop sessions, on-location artwork creations and stripped-down live performances.
Aloft London will host Hudson Taylor in November as part of the programme series, while an artist is yet to be confirmed for the newest Aloft hotel in Liverpool in January next year.
“At Aloft Hotels we want to support our guest’s passion for music by delivering a ‘different by design experience’ that inspires them to discover great emerging talents” said Elena Mendez, Starwood’s vice president of Sheraton, Westin, Aloft, Element and Four Points by Sheraton – Europe, Africa & Middle East. “Together with artists and music lovers, we are thrilled to celebrate creative expressions through the Spotlight Series in all Aloft Hotels in Europe and the Middle East.”