Amsterdam budget boutique brand to open London hotel in Nov

Holland-based budget boutique hotel brand Qbic is taking bookings for rooms at its new London East-End hotel from November 1.

Located on Adler Street close to Brick Lane, the 171-room Qbic Hotel London City, backed by Bridge Ventures, will officially launch on November 12.

The group currently operates one other property, Qbic Hotel Amsterdam WTC, which launched in 2007.

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With award-winning hotel concept maker Paul Rinkens on the board, the European brand aims to offer a “cool, affordable, urban experience for business and leisure travellers”. The largest room is 27sq m and rates start at £59 per room per night, including breakfast and high-speed wifi.

The concept is based on offering five “core essentials”: immaculate cleanliness, a comfortable bed, a great shower, soundless bedrooms and free wifi.

Each bedroom at Qbic Hotel London City will be futuristic in design and feature a compact, cube-shaped ‘living box’ called a Cubi. This makes up the integrated furniture and room layout, including the bathroom. It has enabled a quick conversion of the former London office building.

Qbic also aims to create a legacy through engagement with the local community. The hotel is recruiting at least 50% of its staff locally and partnering with the charities Food Cycle and Bike Works, both of which help to train and assist people back into work. Qbic will recruit approximately 20% of its staff from these charities.

As part of its partnership with Bike Works, Qbic Hotel London City will also offer bike tours in the local vicinity, while Food Cycle will provide pop-up food stations in the lobby.

Check-in at Qbic Hotel London City is self-service, however ‘lobby concierges’ will be on hand to assist.

Qbic has plans to roll out the concept in different parts of London and other main cities.




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