Another Place founder aims for 6 new properties in 10 years

The founder of new boutique hotel collection, Another Place, has exclusively revealed to Boutique Hotelier the group’s ambitious plans for expansion across the UK and Europe.

Will Ashworth, managing director of Watergate Bay Hotel in Cornwall and founder of the new venture, told Editor Zoe Monk that the boutique collection will aim to consist of six properties within the next 10 years.

The new collection was officially unveiled last week, after Ashworth and his team acquired their first property, Rampsbeck Hotel in the Lake District, marking the brand’s debut.

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The next property to join Rampsbeck has been announced as Royal William Yard boutique in Plymouth, which is currently under development.

Focused on finding small, approximately 40-bed properties in fantastic locations, Ashworth explained that the group currently has agents actively looking for new sites in the UK, which aim to be geographically spread across the whole country.

The founder of 55-bed Watergate Bay Hotel in Cornwall also commented that while the initial expansion will be UK-focused, he sees no reason why the brand can’t then go global.

Speaking to BH, Ashworth said: “We’d like six (hotels) within the next 10 years – but I think that’s probably phase one, because when we prove this works and prove that people like what we are doing, then there is no reason that this can’t grow to 20 or 30.

“But probably not all within the UK; I can imagine Northern Europe and America. Let’s not limit our success.

“We know that we want six within the UK in the next 6-10 years and then let’s see where we can go from there.”