Applications are now open for the annual VisitEngland Awards for Excellence, with three new categories unveiled for the 2017 season. Now in its 28th year, the awards recognize businesses and individuals that provide the very best products and customer service across the tourism industry. In addition to accolades for the finest hotels, boutique establishments and self-catering accommodation, this year will also see the introduction of ‘Family Friendly Business of the Year’, ‘GREAT China Welcome of the Year’ and ‘Afternoon Tea of the Year’.
“These awards are a celebration of the outstanding tourism products and services on offer across England’s regions, from the local B&B that goes above and beyond for its guests, to the restaurant that offers a world-class dining experience,” says Patricia Yates, VisitEngland director. “The three new categories reflect the importance of delivering the right products to the right customers at the right time, whether that means appealing to visitors from China, catering to young families or delivering an excellent, quintessentially English afternoon tea.” Applications will be open until mid-October, and shortlisted businesses will be assessed between October and February, with finalists announced in March. For information, go to www.visitenglandawards.org.