Hotel group Accor has revealed that online applications for apprenticeship positions with the brand increased by 43% last year.
The study by the hotel operator supports growing evidence that many young people no longer consider university as the only option for further studies.
The quarterly Apprenticeship Index revealed that there had been a 24% increase in apprenticeship vacancies last year, while online applications for apprentice positions went up by 43%.
On top of this, 94% of those questioned agreed that learning on the job was better suited to the hospitality industry. In addition, seven out of ten said that relevant work experience is more valuable than unrelated study.
Académie Accor, opened since 1985, provides learning and development programmes for young people and has provided apprenticeship schemes for 200 young people.
Thomas Dubaere, managing director, Accor UK & Ireland said: “There are many routes into a career and whilst university is one of these routes, there are also many alternatives. Apprenticeship schemes equip people with the necessary skills, knowledge and experience to flourish in their chosen career. At Accor, we currently employ over 5,400 people across over 208 hotels in the UK and our apprenticeship scheme is a great way for young people to begin their career in hospitality. The transition from the classroom to the working world isn’t always easy for students, but our apprenticeships provide a fantastic opportunity to receive first class training on the job, with real career prospects at the end of the scheme.”