Armed robbers raided the jewellery boutique inside the five-star Gleneagles on Tuesday morning, stealing a number of high-end watches.
Three men targeted the Mapping and Webb store within the Perthshire hotel, brandishing weapons at staff before reportedly escaping in a blue Audi, which was later abandoned.
As a result, staff and guests at the hotel were evacuated as a result as business returned to normal within a ‘matter of minutes’.
Police taped off the entrance to the hotel and armed police were seen outside Gleneagles railway station.
Mappin & Webb has two stores at Gleneagles, which sell a ‘selection of premium fine jewellery’ and are home to luxury Swiss watch brands such as Rolex.
In a statement, a spokesperson from Gleneagles told BH: ““We were shocked by a robbery which took place Tuesday morning at the Mappin & Webb shop based in the hotel.
“The hotel evacuated immediately in line with emergency protocol and thankfully nobody was hurt as a result of the incident. The hotel returned to business as usual within a matter of minutes and is operating normally.
“We are continuing to work with Police Scotland in support of their investigation.”
Speaking to the BBC, Det Ch Insp Andy Patrick said: “This is a shocking but thankfully rare incident which we are taking very seriously.
“Our inquiries so far have established that the individuals involved were believed to be armed but thankfully nobody has been injured, although they are understandably shaken.
“We are appealing for anyone who was in the area at the time to come forward and speak to us. In particular, we are looking to speak to anyone who saw a dark-coloured Audi with four men in the area around the time of the incident.”