Name badge manufacturer, Badgemaster has announced the acquisition of one of its main competitors in the market, Akorn Badge Company.
The new addition will complement Badgemaster’s growing list of achievements and marks one of the most significant moves for the company yet.
Other key milestones in the company’s history since it began in 1992, include being granted the Royal Warrant in 2006 by Her Majesty the Queen, for supplying the staff of the royal households with name badges; gaining the British Standards Institute ISO 9001 accreditation for quality management in 2010; the ISO 14001, the highest level of environmental accreditation possible in 2013; and most recently, Badgemaster’s founder and managing director, John Bancroft, being granted an MBE for services to business in Nottinghamshire.
John Bancroft MBE explains: “It has always been our vision to be not just a name badge company, but the name badge company and I am proud that we have achieved that. We have many millions of people now going to work every day wearing their Badgemaster custom made name badges and we are now processing over 1,000 orders every day.”
Through Badgemaster’s acquisition of Akorn Badge Company Ltd, which in itself has achieved great success during its 30 years, customers will benefit from more competitive prices achieved through the company’s greatly increased buying power, wider choices and the combined technologies and expertise of the two brands.
Badgemaster will now have over 27,000 accounts from organisations with just one employee, to those with hundreds of thousands of wearers.
John outlines the reasons behind this major acquisition, he says: “Badgemaster’s recent growth has been largely achieved by taking market share from our competitors. We have been able to do this by providing better quality, faster efficient service levels and more competitive prices. In combining Akorn with Badgemaster we have a marriage made in heaven that will bring significant and long term benefits to both Akorn and Badgemaster’s extensive combined customer base.”