Cheaper room rates will encourage more visitors to the UK and give a boost to the country’s hotel sector, according to the latest Hotel Pricing Report from TripAdvisor.
Designed to highlight destinations that offer the greatest year-over-year accommodation value, the report reveals that, for many global travellers, UK hotel room rates will be significantly cheaper in 2017 compared to 2016.
Driven in large part by a drop in the value of the pound, many inbound travellers to the UK are likely to see their spending power increase in 2017, potentially providing a welcome boost to the UK hotel sector.
Japanese travellers will see the biggest price decrease, with UK hotel room rates – when converted to yen – decreasing by 17% year-on-year.
Brazilian tourists stand to benefit from a 15% decrease in UK room rates in their local currency, while Australians and those in the Eurozone are also benefitting from marked price drops (13% and 8% in their local currencies respectively).
However, the report also reveals that not all international travellers will see a drop in room rates when visiting the UK this year. American travellers will actually see a modest increase of 2% year-on-year, while Indonesian travellers will see a jump of 9% in the cost of staying in the UK.
“For lots of foreign travellers planning a trip to the UK in 2017, the price they pay for their room will be significantly cheaper than it was last year. Whether the UK hotel sector can take advantage of this may depend on how well they target their marketing efforts to attract customers from those countries that are enjoying the biggest price decreases,” commented James Kay, TripAdvisor spokesperson.