Hard Days Night Hotel in Liverpool teamed up with Jon Lennon’s sister Julia Baird and a duo of choirs to show some ‘love’ for its new owner, Millennium Hotels and Resorts.
Julia, together with The Choir With No Name and some of The Liverpool Signing Choir, performed a special rendition of the Beatles classic, All You Need is Love on the grand entrance of the North Street building.
Some of the hotel’s team and Millennium Hotels and Resorts’ CEO Aloysius Lee were on hand to give out 75 red roses to some of the passing public.
Hard Days Night Hotel was bought by Millennium Hotels in August for £13.8m, almost £3m more than the asking price.
The 110-bed hotel first opened in 2008 after being developed into the world’s only Beatles-inspired boutique by original owner Tony Criss.
The special singing occasion was held to properly welcome the new owners to the city.
General manager of Hard Days Night Hotel Mike Dewey said: “The hotel team and I thought that both of these altruistic singing groups would offer the warmest of welcomes.
“Not only is the song a favourite amongst many members of both the choir and our hotel staff, its original message also sits well with what we were trying to project on the day – this being the coming together of partnerships from across the world and showcasing what Liverpool has to offer.
“It was wonderful to be joined by Julia, Millennium Hotels and Resorts’ CEO Aloysius Lee and the two inspirational choirs – the day certainly made a lasting impression.”