The UK’s largest independent hotel group has reached an agreement to operate the 1950’s-style boutique hotel at the former Coventry Telegraph offices.
Developers Complex Development Projects (CDP) has appointed Bespoke Hotels to manage the themed hotel, with construction due to start on the project by the end of the year.
The new hotel will comprise 100 bedrooms, a ground floor restaurant and bar, meeting rooms, penthouse suites and a rooftop bar after planning approval was granted by Coventry City Council earlier this month.
The original features of the building which include the panelled Board Room and Lord Iliffe’s apartment will be retained, with the hotel expected to open ahead of Coventry being named UK City of Culture in 2021.
Chairman of Bespoke Hotels, Robin Sheppard, who founded the business with Haydn Fentum, said: “This is an iconic building charged with much recent history of the City of Coventry with a really strong tone of voice from which we hope to deliver a rich narrative with nods to the 1950s heyday of the building and a cool contemporary twist.
“This will be a destination hotel with tons of character and a cheeky smile.”
Bespoke Hotels was founded in 2000 and manages over 9,500 hotel rooms in 21 countries around the world and has 8,000 employees as well as £815m of assets.
The group manages 96 hotels in the UK including Bermondsey Square Hotel in London, Hotel Gotham in Manchester, the Billesley Manor Hotel in Stratford and 2018 Open Championship host, the Carnoustie Golf Hotel.