Bespoke Hotels teams up with Criterion Capital to unveil new London properties


Bespoke Hotels has announced a new partnership with Criterion Capital which will see the teams operate a number of properties across London, scheduled to open at the end of 2016 and throughout 2017.

The inaugural property will be an 86-bedroom MGallery, London, Leicester Square, situated on the north side of Leicester Square and set to open in late 2016. This will be followed by further sites in Leicester Square, Piccadilly and Greenwich.

Robin Sheppard, chairman of Bespoke Hotels comments: “We are delighted to unveil the signing of contracts to open these extraordinarily well-located hotels, as well as to have the opportunity to engage with the outstanding team at Criterion Capital.”

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Michael North, head of hotels at Criterion Capital, added: “This is a significant strategic investment for Criterion Capital, with a series of hotels scheduled to open in rapid succession across London. We have been working with Bespoke Hotels for several months and are delighted to have secured their managerial expertise.”

“MGallery Leicester Square will be a landmark upscale boutique hotel in a heritage site in the heart of London”, commented Thomas Dubaere, Managing Director of Accor Hotels UK & Ireland. “Strong organic franchise growth is one of our strategic priorities in the UK and we’re delighted to be working with such strong partners as Criterion Capital and Bespoke.”


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