The international managing director of Bespoke Hotels has exclusively revealed to BH the brand’s plans to expand the hugely-successful Hotel Gotham concept across the UK and beyond.
Speaking to editor Zoe Monk, Nick Turner, the newly-appointed managing director said that due to the rapid popularity of the first Hotel Gotham that opened earlier this year in Manchester, Bespoke Hotels now plans to roll out the boutique hotel model in key cities in the UK.
He also revealed that the brand has the potential to go overseas to certain countries too.
Turner said that Bespoke Hotels has acquired some UK sites already to transform into the next Hotel Gothams and would look at both conversions and new developments for future projects.
Manchester’s 1920’s-inspired Hotel Gotham opened in April this year after Bespoke Hotels spent over a year developing it. It is situated in the former Midland Bank headquarters in the city and was one of the most hotly-anticipated hotel openings of the year.
The five-star Art Deco-inspired boutique hotel consists of 60 bedrooms, including five Inner Sanctum Suites, a Honey restaurant and VIP club lounge that overlooks the city. It is also home to quirky members of staff, all of whom dress in 1920’s attire, and add to the ambience and theme of the hotel.
Hotel Gotham boasts a 95% occupancy rate and filled a gap in the hotel market in Manchester for a luxury, individual, boutique offering.
The brand now hopes to replicate this success nationwide.
Turner explains: “We have ambitious plans for growth and after the success of the first Hotel Gotham, we realised it was strong enough to be its own brand alongside Bespoke; hence why we want to grow the Hotel Gotham concept in major cities in the UK and countries abroad.
“The aim is to have around 20 -30 Gothams in around 5 years and we’ve even started to explore the idea of Gotham Resorts in the Mediterranean.
“We already have some new sites in the UK, and I can see the potential for around 3 Gothams to work in London," he added.