BHA calls for educators to better promote hospitality

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The British Hospitality Association (BHA) has called for hospitality courses to be given greater prominence by educators, at the time when many students have just received their A-level results.

New employment figures published yesterday underlined how hospitality and tourism created 13 new jobs per hour of every day last year, and according to the ONS, this equates to 120,000 new jobs in the sector.

Yet despite these figures, a stigma remains around vocational courses and the BHA is now calling for this to be changed. It is asking for a meeting with education chiefs to look at a more formalised structure so that industry leaders can work more closely with education establishments.

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The proposal is asking for teachers and educators to receive more training on vocational career paths, and in particular on hospitality careers. The BHA is offering to work with educators to help provide this teacher training.

Ufi Ibrahim, CEO of the British Hospitality Association said: “As a successful industry with even greater growth prospects, we are facing labour shortages. Our industry could be making an even greater contribution to driving youth employment if the education system stopped hoarding young people in academia.

“There is still a snobbish snubbing of vocational opportunities, which enable young people to choose on-the-job training over purely academic courses. We are asking government to help us turn this around by involving more businesses in the classroom. Many young people are currently being trained in academia for the wrong types of jobs so we need to find a better way to showcase the real job opportunities available. For example, hospitality careers are ideally suited to helping 16-24 onto the first rung of their career ladders – the breadth of job roles available in hospitality and on-the-job training means that bright and focused young people can succeed very quickly.”

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