BHA welcomes £10m government pledge for North of England

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The British Hospitality Association has welcomed the announced by the government to pledge £10m to promote tourism inthe North of England.

Deputy PM Nick Clegg revealed the plans yesterday, ahead of the Northern Futures Summit in Leeds, which kicks off today. He promised to set aside £10m to better market the North of England as a destination to encourage more visitors and see it experience real economic growth as a result.

Ufi Ibrahim, CEO of the British Hospitality Association welcomed the news, saying it was a very positive outcome for the whole tourism industry.

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She said: "This is very positive news – it shows that the government is seeing the massive potential of tourism to drive forward the economy and generate new jobs. It also shows that we need to invest in the best strategies to promote our fantastic cultural and heritage assets onto the world stage. The North of England is a good place to start with such an initiative and we would hope it will quickly grow to encompass other areas of the country.”

The new budget will see places such as York, Blackpool, Hadrian’s Wall, the Lake District and the Peak District benefit from new developments and strategies put in place to ensure tourism in this part of the country thrives.

A statement on the Liberal Democrats website said: “It’s absurd that our great North is missing out on visitors when it boasts such stunning countryside, history and culture. Through the Northern Futures project, I asked people what our Northern cities needed in order to compete globally, and to grow. A strong Northern future relies on putting the North back on the map: a top tourist destination. From next year, I’m putting funding in place for there to be a clear strategy.”

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