Birmingham’s new four-star hotel joins forces with retail giant John Lewis

Park Regis Robin Ford with Lisa from John Lewis pic 1

A new four-star hotel in Birmingham has teamed up with retail giant John Lewis to supply all the soft furnishings and kitchenware for its presidential suite, the largest of its kind in the city.

Park Regis Birmingham, which opened its doors in March, has bought in designer kitchen products and home furnishings for its new three-bedroom suite, which boasts the largest floorspace of any hotel room in Birmingham.

The presidential suite is home to a private kitchen, lounge, walk-in wardrobe and dressing room, as well as two junior suites which can be joined together to form one bumper three-bedroom space.

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Alongside the new soft furnishings, the suite is kitted out with Dualit appliances and Nespresso coffee machines to help make it a ‘home away from home’.

Robin Ford, general manager at Park Regis Birmingham, said: “As the city’s newest luxury hotel, it only seemed right to team up with the city’s newest high-end retailer to find products to supply our presidential suite with.”

Lisa Williams, head of branch at John Lewis Birmingham said: “It’s an honour to have been the hotel’s first port of call when looking to kit out its presidential suite. We are two new businesses in the city that have joined together to provide homeware that is luxurious and homely, perfectly suited to the extended stay nature of the hotel’s suites.”


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