BLOC Hotel Gatwick partners with Roca Bathrooms

Colin Graham, owner of BLOC Hotel in Gatwick, has chosen to use a range of Roca’s bathroom products, including the luxury Armani/Roca collection, in the washrooms of his new property.

Since founding BLOC Hotels in 2011 in Birmingham, Colin has created a new concept in affordable accommodation, maximising space and using the best materials to ensure the brand is stylish, comfortable and in prime city locations.

Roca Bathrooms offered the levels of versatility Colin needed to create usable and luxurious washrooms at his newest property in Gatwick, which has brought the total brand portfolio up to two.

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Sanitaryware and furniture was chosen to meet the individual needs of each space – BLOC’s rooms are priced on three levels; basic, executive and luxury.

"Throughout the project, my priority has been to work with major brands that are genuinely enthusiastic about what we are trying to do," said Colin. "Roca has been fantastic in that regard, offering a range of options for every room type."

Colin explained why Roca fitted his dream for BLOC. "At the high-end of the scale, the inclusion of Armani/Roca wash basins and brassware has enabled me to provide that high-quality feel that premium paying guests expect, while enjoying the kudos of being associated with a major luxury brand.

"For the more cost-competitive rooms, Roca delivered products that are affordable, yet stylish and functional. W+W is my personal favourite; it’s ground breaking, working perfectly with our pared down, luxury take on the hotel market."

"For me, Roca offered the perfect balance of design and quality," Colin concluded.

Boutique Hotelier has teamed up with Roca for an exclusive roundtable event and is inviting hoteliers to be part of the audience. The occasion will see topics such as sustainability, luxury and the future of hotel design discussed. For more detai s, email



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