Boutique hoteliers could see a boost in domestic bookings this weekend after new research showed that many Brits are turning their back on foreign holidays and visiting UK attractions instead.
Staycations are now more popular than foreign holidays, with growing numbers of Brits opting to stay at home and visit local tourist attractions instead.
According to a study published today by the Go Ultra Low campaign for electric cars, 55% of people now prefer to holiday at home, with many keen to visit local museums, beaches, theme parks and other places of interest.
The research suggests that travelling short distances can give just as much escapism as travelling further afield. For a fifth of people (20%) even getting less than 100 miles away from where they live makes them feel like they’re on holiday.
While there are many reasons for the general shift towards home shores, one of the key reasons respondents cited was that they found domestic breaks much less stressful (51%), with the ease and practicality of local trips helping to lull them into holiday mode much sooner than travelling for hours to reach destinations abroad.
Hetal Shah, head of Go Ultra Low, said: “British tourism has experienced a real surge in popularity during recent years – and we don’t expect this weekend’s bank holiday activity choices to be any different. Our research confirms the growing trend for staycations with many people now looking for fun and sun closer to home.”
More than 660 adults were polled for the study, which was carried out earlier this month by eDigital Research.