Boutique bartenders with flair now have chance to shine


Diageo Reserve has announced that one of the industry’s most prestigious bartender competitions will open its 2016 entry process during this year’s London Cocktail Week and is encouraging all bartenders with flair and creativity to enter.

The World Class competition seeks to find the most talented, innovative and creative bartenders of the year and will come with an added trade engagement platform at this year’s London Cocktail Week.

The competition will see two phases of entries, resulting in two semi-final events before 10 UK finalists battle it out to be crowned GB champion in May 2016.

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To enter this year’s World-Class competition, hopefuls will be invited to visit and submit a cocktail recipe.

The judges, including Diageo Reserve World Class Brand Ambassador, Dan Dove will whittle entries in each phase down to 50 – to become five in both of the semi-finals.

Phase one has been titled ‘Mindful Drinking’ and enables entrants to use Talisker, Singleton, Cardhu, Zacapa, Johnnie Walker Gold Label and Blue Label, Haig Club, and Bulleit Bourbon and Rye and will be open to entries between 30th October and 7th November.

Phase two will be open from 18th – 27th March and has been named ‘Fruits and Plants’, inviting bartenders to use Tanqueray No. TEN, Ketel One Vodka and Ketel One Citroen, Cîroc and Cîroc Pineapple, Don Julio Blanco and Reposado and Jinzu.

Head of Diageo Reserve GB, Nick Temperley said: “World Class has evolved considerably over the last few years and remains the biggest and most respected bartender competition in the world. Every year, we see a heightened level of quality entries and this in turn inspires a new wave of talent to enter the following year. We are very proud of World Class and have built a network of the world’s best bartenders over the last seven years. I very much look forward to working with the next round of industry leaders and cocktail trend setters, with the guidance of our existing World Class community.”

The 2016 UK World Class champion will be awarded with the esteemed title and represent the nation at the global final. They will also be invited to travel worldwide to educate and identify new talent, and become a mentor or judge in the following year’s competition.

In addition, the owner of the bar in which the UK winner works will receive a one off £10,000 marketing fund to create their own World Class ritual serve.