Boutique brand Hoxton to expand into LA with £20m purchase


Private investment firm Ennismore, behind the hugely successful boutique brand The Hoxton, has reportedly acquired an historic property in Downtown LA to transform into its first American hotel.

According to reports from LA Downtown News, The British company has bought the Los Angeles Railway Building for $30m (approx £20m) and now subject to planning permission will turn the 10-storey structure built in 1922 in a 150-200 bedroom Hoxton hotel.

The brand famously touts itself as an ‘anti hotel’, after being set up by Sinclair Beecham in 2006 who became frustrated with ‘rip-off’ prices at other hotels.

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Despite the opening date or any further details being released, if confirmed, The Hoxton LA would join two other properties in London – Shoreditch and Holborn – and one in Amsterdam.

Further openings are planned for Paris and New York early next year and Southwark in South London in 2018.

JLL represented the sale of the LA Railway Building and commented that the property sold within 21 days of soft marketing on the site.

The Hoxton would be the third boutique hotel across three blocks in Downtown LA, as well as joining the 182-bed Ace Hotel just up the street.