Boutique godfather Ian Schrager plans next venture


The man credited with defining the boutique hotel sector, Ian Schrager, is teaming up with Marriott International to open a new property in Barcelona, Spain in 2017.

The Barcelona EDITION will be the first true luxury-lifestyle brand to combines the “personal, intimate, individualised and unique hotel experience” that Schrager is known for, with the operational expertise and global scale of Marriott International.

The 100-room hotel will be based in the famed Ciutat Vella district, close to the Cathedral of Barcelona and the Santa Caterina Market.

Story continues below

Schrager said: “I am proud to further the global expansion of the brand with this incredibly exciting project in Barcelona. The city represents a great, cultural epi-center of Europe, making it an ideal location for the region’s newest EDITION.”

The project will encompass a total transformation by Office of Architecture in Barcelona – OAB (Carlos Ferrater Studio), of an existing office building into a modern and contemporary luxury-lifestyle hotel with a casual yet timeless feel.

“EDITION continues to thrive following the recent and iconic openings of London, Miami Beach and New York City, and we couldn’t be more excited about the potential for the brand throughout Europe,” added Dan Flannery, global managing director of EDITION.

The space will include three distinct restaurant experiences, along with an activated lobby space, club and rooftop bar area.


Related posts