Boutique hotel booking site sees YoY revenue soar 28% in Q1

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Boutique hotel booking service Mr & Mrs Smith (Smith Global Ltd) reported a record year-on-year revenue increase of  28% in the first quarter of 2014.

March was the biggest month of sales since Mr & Mrs Smith began taking bookings for boutique hotels in 2005.

Global bookings increased by 24% compared to the same period last year**, with nearly £4.5m worth of room-nights booked through Mr & Mrs Smith online and by phone.

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Smith CEO James Lohan said the “ongoing popularity of boutique rather than chain hotels around the world” had contributed to the site’s success.

‘When we started Mr & Mrs Smith in 2003, we looked very hard and could find only 41 boutique hotels in the whole of the UK that made the cut,” said Lohan.

“Now that collection has grown to nearly 150, clearly demonstrating just how much the sector has transformed over the last 11 years,” he added.

The company has offices in London, Melbourne, New York and Hong Kong, and represents a rigorously selected collection of nearly 950 hotels worldwide.

 

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