Boutique hotel scoops top social media accolade

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Cranleigh Hotel in Cumbria has been announced as the winner of the Best Use of Facebook title at the recent UK Social Media Awards 2014.

The boutique hotel beat off stiff competition from big name companies such as Evian, Aldi and tourism body, VisitEngland.
Judges from companies such as Google, Twitter and McDonalds were tasked with the job of choosing the final winners, before co-chair of the CIPR Social Media panel Gemma Griffiths took to the stage at the ceremony at the Emirates Stadium in London to Cranleigh’s general manager, Emma Johnson.

Cranleigh was recognised for its ongoing Facebook campaign, which amassed almost 100,000 ‘likes; over an 18-month period.
The judges said: “We felt this was a genuine Facebook campaign that had great objectives which was shown within the result. The Cranleigh Boutique took control of their customer pipeline to generate the leads, shifting them to direct email channels and increasing success.”

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In addition to winning this award, the Cranleigh Boutique was named the most romantic hotel in the UK in 2013 and the most romantic hotel in the North of England in 2014 by review site TripAdvisor.

“We are still in disbelief at having won this award, particularly against massive corporations such as Aldi and Evian,” said owner of the Cranleigh Boutique, Stephen Hargreaves. “At the end of the day, we are a small family run hotel in the Lake District, so to be able to compete and win at this level is fantastic. It also demonstrates the strength of Cumbrian business and we are delighted to be able to represent the county in such a way.”

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