Seven out of 10 hotel guests are dissatisfied with the quality of coffee that is provided in hotel bedrooms, with boutique hotels ranking lowest for coffee service, according to new research released by UCC Coffee UK & Ireland.
The survey found that 75% of travellers rated in-room coffee as poor or average, with 40% of respondents saying the quality of their coffee in boutique hotels was very poor.
Thirty per cent said that they wouldn’t consider visiting a hotel which served below par coffee again.
The offering in B&Bs came out on top, with guests rating the quality of coffee served at breakfast as ‘good’, as well as in the restaurant and bar areas of these establishments.
Phil Smith, category manager, UCC Coffee UK & Ireland comments: “Hotels are missing out on a huge opportunity to drive revenue and customer satisfaction. The quality of coffee in hotel bedrooms is failing consumer expectations. This is particularly important as a third (30%) of leisure travellers said that poor quality coffee would affect their decision to return to a particular hotel.
“These statistics show that the quality of coffee on offer affects people’s perceptions of the quality of the venue as a whole too.”
The results also revealed that consumers are becoming as equally savvy about their coffee in hotels as they are on the high street. A third of people (30.3%) who stay in boutique hotels say that having a knowledgeable barista would add to their dining experience. And five out of 10 diners in boutique hotels would consider ordering a coffee rather than a dessert to finish off a meal.