With one in four UK households owning a dog, boutique hoteliers around the country are realising the potential of this growing market and experiencing a boost to their business by offering dog-friendly services.
A number of hoteliers have decided to up their doggy daycare offering by providing dog beds, bowls and even special menus to tap into this sector, after new research from PetsPyjamas.com revealed that 67% of people would travel more often if their dogs were welcome.
PetsPyjamas CEO Gracia Amic says: "Research by Euromonitor International has highlighted that the opportunity for pet-friendly venues is worth 30% of additional annual revenue to the hospitality industry.
“Since we started our pet-friendly travel service, bookings have rocketed. Travellers are delighted with their free personalised pet treat box and PetPoints towards future bookings that we offer on every booking. We are thrilled to see that both our customers and the hotels we feature are delighted by this proposition.”
PetsPyjamas has already partnered with over 500 hotels and properties that welcome canine guests, including prestigious boutique names such as Cliveden, Gleneagles, and Belmond Le Manoir aux Quat’Saisons.
The Old Swan and Minster Mill, a boutique hotel owned by the de Savary family has seen a noticeable rise in repeat bookings, with positive feedback from customers. Marketing director Adrienne Eastwood says: "Owner Lana de Savary has Archie, a chihuahua, who she wouldn’t want to leave behind. We allow pets in our bar and snug, and we find it starts lots of wonderful conversations, and new friendships are often made. Plus we have 65 acres for dogs to explore, and offer self-guided walks with great pubs to visit."
JJ Pollak, general manager of the Spread Eagle Hotel & Spa in Midhurst is another owner benefiting from being pet friendly. He said: “We love dogs at The Spread Eagle. They add warmth and character to the hotel and are always extremely welcome. Working with PetsPyjamas has been a pleasure, and we are delighted to see more and more of our four-legged friends, great and small, curled up by the fire or stretched out in the conservatory while their owners relax.”
Emma Carter from the B+B Collection, another boutique using the PetsPyjamas service, said: “Welcoming dogs has always been a huge part of the B+B Collection philosophy. Our teams are well trained individuals who live and breathe their local area. In this sense they know the very best walkie spots and dog-friendly eateries!”