The US election and Brexit have seldom been out of the news the past few months, but what impact has the changeover of president and our departure from the EU had on our UK hospitality industry? Have you seen an increase in American visitors to our shores as some predicted?
Greg Fehler, general manager, Bovey Castle
Since Brexit, Bovey Castle has seen an increase in travellers from the USA; this was especially true during the second half of the summer after the referendum result. Bovey Castle has always been popular with guests from the USA and with the value of the dollar against the pound has certainly helped with increased spend. This has been especially true with room upgrades (they do seem to prefer the larger rooms and Suites ) and activities, including our newest off road driving experience which has been really popular with Americans visiting the hotel or as they prefer to say ‘castle‘!
Andrea and Simon Copper, owners, Pebble House Cornwall
Since Brexit we’ve seen an increase in visitors and forward bookings from all over the world, but more of an increase from both the USA and Canada, we could have filled August and September this year at least 7 times over. Our forward bookings for 2017 are also up on 2016 and that is no mean feat, with a higher percentage than usual from USA, Australia, Canada and all European Countries. American and Canadian guests are telling us that they are now delighted to be retuning again to their favourite holiday country, the UK, due to the favourable exchange rates.
Debbie Purvis, business development manager, Ellenborough Park
We’ve seen an increase in US visitor numbers over the summer since the Brexit decision. From 2015 to 2016, we had an increase of 24% in US visitor numbers. We attributed this in part to the strong US Dollar and the weak British Pound. On top of this, we have been working harder on our position in the US, and invested in our marketing over there, so it’s not all economical.
Jonathan Stapleton, general manager, Royal Crescent Hotel Bath
In Bath at The Royal Crescent Hotel & Spa, we saw a growth in US market of some 35% in September and October alone as a result of the falling pound. We would expect this kind of growth to continue throughout 2017, as from April ,with the pound likely to remain relatively weak against the Dollar.