The Georgian House has announced plans to develop two new magical themed bedrooms, almost two years after the sell-out success of its Harry Potter-inspired Wizard Chambers.
The London boutique will now invest £35,000 into transforming a further two bedrooms into wizardry wonders, to meet rising demand from guests.
First launched in 2014, owner Serena von der Heyde has seen a monumental rise in occupancy, with rates up to 91% as consumers snap up bookings almost four months in advance.
The original Wizard Chambers were so sought after when opening that the money invested into its development was returned within just four months, inspiring Serena to add another two rooms to her hotel’s magical portfolio.
As part of the offering, guests have to pass through a passageway hidden inconspicuously behind a bookcase to reach the Wizard Chambers.
The bedrooms are completed with stained glass windows, wood burners, pewter cookware, curious artefacts and four-poster beds draped with velvet curtains.
Serena said: “The popularity of our Wizard Chambers has been incredible and we now have guests coming from all over the world to experience them. Following the launch of the first two bedrooms we have found that the revenue generated from each of the Wizard Chambers is almost three times more than that of one of our other boutique bedrooms.
“We have also seen the hotel’s occupancy rate rise to 91% and the average room rate throughout the hotel has risen by 120% since the Wizard Chambers’ launch. The feedback from review websites like TripAdvisor has been consistently high with the majority of guests rating the Wizard Chambers 5 out of 5. With such high demand we wanted to extend our offering even further and have created two new rooms that will retain the same magical charm whilst providing a sophisticated twist for a slightly more mature audience.”