Brand innovator joins Athenaeum Hotel ahead of re-launch


The Athenaeum Hotel has announced the appointment of Camille Lorigo as its new marketing manager, ahead of the hotel’s re-launch.

Lorigo joins the five-star hotel from her most recent role as brand manager at D&D London, where she created strong brand footprints for the hotel, bars and restaurants within the group’s first hotel, South Place.

Now she will be tasked with recreating the magic for the Athenaeum, when the luxury London hotel relaunches with a new-look brand following an extensive refresh this year.

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The 164-bed hotel will also unveil a new destination ground floor restaurant in partnership with some top Michelin-starred chefs who are yet to be revealed.

“We are delighted to have attracted Camille to help us with the re-launch of The Athenaeum following our current extensive re-fresh,” commented general manager, Jeremy Hopkins. “She has huge experience and a reputation as a creative director we will be tapping into to help us create stand-out in London’s increasingly competitive luxury hotel market.”

“I’m culturally involved and naturally gregarious, “Lorigo commented. “I believe I’m a natural ambassador and a great mentor – qualities I will bring to the Athenaeum at this exciting time in its history.”