Breakfast service could become a bigger money spinner for boutique hotels if the current consumer appetite for eating out continues unabated, new research suggests.
The profit-boosting power of the great British breakfast has been laid bare by food company Aviko, which commissioned a study that reveals 29% of people now choose to eat their first meal of the day out-of-home at least once a week.
It also said that 52% of people are now opting for ‘brunch’, which typically sees them dining after 9am.
The company claims the results offer hoteliers and caterers a unique opportunity to serve breakfast-related dishes over a longer period of the day as customer behaviour changes.
75% of those questioned said they would order a cooked breakfast when kick-starting their day out-of-home, with 70% most likely to order a ‘Full English’ followed by scrambled eggs on toast.
Mohammed Essa, general manager UK and Ireland of Aviko, said: “A large number of people are eating breakfast out-of-home on a regular basis and the window of opportunity to serve it is widening as traditional eating times blur and brunch grows in popularity.”
One additional opportunity for boutique hoteliers could lie in serving special diet breakfasts. Aviko’s research reveals that a staggering 80% of people think there are not currently enough gluten-free cooked breakfast choices, while 54% believe vegetarian options are lacking.