Brian Mills joins booming boutique brand Oddfellows as non-executive director

Brian Mills, Oddfellows edit

Brian Mills, former owner of Hill Goodridge & Associates, the company operating both Small Luxury Hotels of the World (SLH) and Luxury Hotel Partners (LHP), has joined growing boutique brand Oddfellows as non-executive director.

Mills, who started his hospitality career with Grand Metropolitan Hotels, Intercontinental Hotels Group and Cunard Hotels & Resorts, will now focus on driving expansion for the ambitious group, which currently consists of one property in Chester with a second due to open later this year in Cheadle Manchester.

The group is also on the hunt for a third site within the North and Midlands.

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Jonathan Slater, founder of Oddfellows Management Company said: “It is a triumph for us, as a burgeoning hotel management company, to secure Brian as a member of our board. He has a formidable amount of experience and expertise in our sector and is a master at building a brand. These will be considerable assets to us as we pursue our long-term expansion plans.”

Brian Mills commented: “There were a multitude of reasons why the non-executive directorship role at Oddfellows appealed. Firstly, it is a boutique group that has managed to combine flair, design and individuality with exacting service standards. Secondly, I’m excited to be part of a strategy which, although it involves adding more hotels to the ‘Oddfellows’ umbrella, is the antithesis of a homogenous brand roll-out. Each property will be different – defined and led by the history of the building and the community that surrounds it. It’s a creative and interesting proposition.”

During his time with SLH, Mills was credited, alongside co-founder of HGA Paul Kerr, with turning SLH into one of the most successful hotel marketing consortia, growing from 70 hotels in 12 countries, to over 520 hotels in over 70 countries.

Mills formed a second company in 2002, Luxury Hotel Partners, which operated and managed over 30 independently-owned, luxury boutique hotels in 12 countries.

Hill Goodridge & Associates was sold in 2015 and with it, control over both SLH and Luxury Hotel Partners.

Oddfellows is currently in the process of renovating and restoring its second property, Bruntwood Hall, situated in Cheadle, Manchester into a new boutique hotel. The project involves converting the 19th century mansion to create 22 bedrooms, a restaurant, cocktail bars, private dining rooms and statement ‘salon de beaute’, the Pigsty and it is set to open its doors later this year.


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