Brighton hotel market booms as UK tourists flock to the sea


Hotels situated on the coast are proving particularly popular with UK travellers, with Brighton sitting atop this pile as the hospitality market continues on the up.

According to property specialist Fleurets, the staycation trend is still a top choice among holidaymakers with hotels in Brighton generating high levels of interest and quick sales when they are put on the market.

For example, the freehold for Motel Schmotel was recently sold to a local operator off a guide price of £795,000, after less than a month of marketing.

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Fleurets believes this is due to the wide variety of hotels in Brighton and the fact that it’s the independent operators, with quirky and interesting offerings, that are dominating the marketing over the cookie-cooker group chains.

Will Thomas, who marketed the sale commented: “The sale is an example of Brighton’s buoyant hotel market which offers a hugely diverse choice in accommodation. This is in part due to the proportionally high number of independently owned hotels offering exciting and individual alternatives from chain operators. This results in a high number of unique rooms available across the city which range from stylish and contemporary offerings to themed.”

Motel Schmotel is a three storey Grade-II listed regency townhouse, situated in Regency Square. The new owners will be adding this to their growing portfolio of hotels in the city.