Claridge’s has revealed that this Christmas, the task of creating the hotel’s famous festive tree has been passed to Burberry’s CEO Christopher Bailey.
Bailey will follow in the footsteps of Dolce and Gabbana, who have designed the tree for the last two years.
The tree will explore the relationship between light and dark and comprise over 100 umbrellas, each of which will be finished in gold and silver metallic fabric.
The move further cements the historic hotel’s long-standing relationship with design house Burberry.
Each suite within the Mayfair establishment comes with a Burberry trench coat that guests can use at their disposal throughout their stay.
This festive season Burberry has gone one further and kitted out the hotel’s bellboys in its own designs, who will be on hand to help guests with their Christmas shopping lists.
Speaking to Vogue, Bailey said: "Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge’s Christmas Tree – the iconic hotel celebrating a joyful time.
"We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay."
"Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome Christopher Bailey to add the enchanting Christmas magic and creativity of Burberry to our lobby," said the hotel’s general manager Thomas Kochs.