Business-focused show returns in January to put the Great in hospitality with refreshed new look

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The Hospitality Show returns in January 2017, with a new name and new features, with a bid to celebrate everything that’s ‘great’ about the hotel industry.

The now-named Great Hospitality Show will be back at Birmingham’s NEC from 23-25 January and is one of the UK’s biggest exhibitions for foodservice and hospitality.

The time around, a new addition to the show comes in the form of a dedicated team of ambassadors, to represent various elements of the show and the industry.

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Confirmed so far are; highly respected chef Cyrus Todiwala OBE; Michelin restaurateur Andreas Antona and Mike Coldicott, director of kitchen designers, Tricon. Each will be involved in debates, discussions and events in and around the show floor throughout the three days.

The Mentor Programme returns to help visitors overcome business challenges, from menu development, marketing to skills and HR, with mentors in each field on-hand to offer help.

Salon Culinare will return bigger and better, plus Junior La Parade des Chefs, while the Salon Display category, sponsored by Compass Group, returns with a range of challenging platters, restaurant plates and pastry classes as well as the ever popular sugarcraft.

The Live Theatre will host some new competitions, including the vegan challenge, cheese starter and breakfast power bowls in addition to team challenges alongside returning favourites such as the street food challenge.

The new element, The PS100 Culinary Showcase, will showcase the culinary skills within the public sector.

2017 also sees the return of Staff Canteen Live; a chance for visitors to get up-close-and-personal with some of the UK’s best known chefs as they create recipes from their respective repertoires.

The Business Briefing Stage will welcome insight, debate and discussion on relevant topics making the headlines in the hospitality industry.

Registration for The Great Hospitality Show, the UK’s largest exhibition for foodservice and hospitality in 2017, is now live here.

Toby Wand, managing director, Fresh Montgomery, says: “In 2017 we have compiled a programme of speakers, mentors, ambassadors and suppliers that have the experience, expertise, and innovative products to guide visitors through into the new business year.”

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