British travellers from the UK are very consistent when choosing a hotel for a business trip, with more than half opting to stay at the same branded hotel every time.
This is according to the Egencia Global Travellery Survey, and highlights the challenge boutique hotels face when trying to attract the business traveller market.
54% of those questioned said they always stay at the same hotel brand, with 52 % saying they will stay at their favourite hotel brand even if the property isn’t conveniently located.
This is a full 10 points higher than the global average.
Further, more than half (53%) of British workers will even choose to stay at their favourite hotel when attending a conference or event, regardless of organiser recommendations.
The importance of free Wi-Fi is a major hotel feature for British business travellers, with 53% citing having to pay for Wi-Fi as their greatest frustration.
A 24-hour full service business centre is also vital for 29% of British workers, a figure that is considerably higher than European counterparts; French (17%), Germans (13%), Norwegians (11%) and Swedish (11%).
For hotels, providing an enjoyable online booking experience is essential to attracting British business travellers. For British workers, the inability to book a room on the required date (36%), too many search results / choices (26%) and not being able to view the location of a hotel in relation to their destination (25%) are the biggest frustrations throughout the booking process.
Graham Kingsmill, managing director, Egencia UK comments: “Travelling for business, especially for frequent travellers, can be more hassle than it needs to be, so it’s no surprise that British travellers enjoy the familiarity of the same hotel or hotel brand.”