This last month has seen a boom in the amount of hotel rooms that have been booked by the hour, according to short-term hotels booking platform, ByHours.com.
The results revealed a 55% increase in micro-bookings n the last month in London, with bookings made with a maximum of 1 day notice.
The other bookings for 3, 6 and 12-hour stays were booked up to two weeks in advance.
The business traveller is the guest making the most of this service, with 68% of bookings made for business-related reasons, such as showering after a long flight, getting some sleep or catching up on work.
Research also revealed 4-star hotel bookings are most popular with 80% choosing 4- or 5-star for a short stay.
The new data comes from ByHours.com, the world’s first booking platform and mobile app offering micro-stays and pay-per-use bookings.
The mobile app offer users a complete booking solution for hotels, in sets of 3,6 and 12 hour periods, and also provides users with the convenience of being able to select their own check in and check out times.
Whilst the market is more than two thirds business travellers, short stays are becoming ever more popular with leisure travellers too.
With a range of 4- and 5-star hotels, people are booking short-term hotel stays for use of the facilities such as spa and swimming pool. Families visiting the city with small children and needing some downtime are also an interesting use case.
Hospital visits are another key reason for booking through the app, with relatives wanting to get some rest and catch up on sleep before returning to the hospital.
Bookings are most likely to be made on Tuesdays, Wednesdays and Thursdays and the most likely hours of check-in are 11:00, 13:00 and 17:00.
55% of booking are made via mobile web or using an app, due to the geolocation functionality, allowing travellers to find hotels nearby who are part of the ByHours.com platform of hotels.
Christian Rodriguez, CEO and founder of ByHours.com stated “The popularity of micro-stays in London is great to see after already testing our model in Spain. Travellers in and out of London are taking advantage of the excess inventory hotels have and putting it to good use, either catching up on work or using the 5-star facilities in some cases.”
“Going forward, we expect that micro-stays will only increase in popularity both among business travellers and leisure travellers. In Spain last year we had more than 150,000 bookings and we fully expect London will be an even bigger market for us in years to come. In London there are many more stopovers, and in these first two months in the capital we can see that a high percentage of our reservations and requests belong to customers that need hotels inside or next airports.”