Celeb milliner creates bespoke hat for hotel’s 150th year


Five-star hotel, The Chester Grosvenor, is celebrating its 150th anniversary this year and has invited a milliner who has designed for royalty to create a bespoke hat inspired by the hotel.

The Chester Grosvenor, the newest addition to the Bespoke Hotels portfolio, has already had an eventful year, with the departure of long-standing MD Jonathan Slater after 30 years and the beginning of the partnership with Bespoke.

Now to commemorate its 150th anniversary, the hotel has welcomed milliner-to-the-stars Laura Apsit to design a unique hat that will go on display in the hotel’s reception and be available for the public to purchase.

Story continues below

Coming from a hotel background herself, Apsit used to work exclusively at a luxury hotel in London’s Mayfair, producing one-off creations for the hotel’s high-end clientele.

Apsit also has her own atelier and millinery showrooms, working for her own label and also in collaboration for other design houses including Louis Vuitton and jewellers Mappin & Webb. Her star studded client list includes Paloma Faith, Rita Ora and Jessie J, as well as having worked with Phllip Treacy on the designs for the royal wedding in 2011.

Her individual design for The Chester Grosvenor was inspired by the hotel’s location; next to the much lauded Eastgate clock and also by the ironwork of the sign that has hung at The Chester Grosvenor for many decades. She also took inspiration from the rich colours found in the hotel’s interior.

Apsit says: “It was such a joy to draw inspiration from The Chester Grosvenor. It is an icon in the city and epitomises tradition and elegance.”

Paul Cookson, general manager of The Chester Grosvenor said: “Laura is such a talented milliner and also a friend to the hotel for many years. We are just delighted that she has taken the time to honour our anniversary with one of her amazing hats.”