Droitwich-based Chateau Impney Hotel & Exhibition Centre has launched a hand-brewed signature ale called The Imp.
The bespoke draught beer has been produced to bring the Grade II listed hotel’s Anglo–French heritage to life.
Produced locally, it is brewed with French Aramis hops from the Alsace region of France, English Marris Otter malts and pure natural well water.
“When we decided to offer our own ale, we considered how we could best represent the hotel’s unique character and history,” said GM Ben Elder.
“We knew that we had to celebrate the Chateau’s French legacy and its proud British roots, so we have worked closely with a local brewery to source the finest ingredients and to develop a distinctive taste,” he added.
The French chateau-style buildings recently underwent a multi-million pound renovation project to sympathetically restore it to its former glory.
The introduction of the signature ale is part of the hotel’s wider vision of giving guests an authentic flavour of the region by working with the best local suppliers and ingredients.
Chateau Impney is also producing its own lamb for use in its restaurant and has plans to plant a number of orchards throughout its grounds.
The Imp will be sold exclusively in Chateau Impney’s two bars and its restaurant.