Chester Grosvenor ramps up soft rebranding as new-look website is unveiled

Chester

Chester Grosvenor has unveiled its new website this month as the hotel continues its rebrand in a bid to diversify its customer base.

The five AA red star hotel, which is now part of the Bespoke Hotels group, has revealed a new fully responsive site targeted at ‘those on the move’.

The new website features the art-deco aesthetic of the hotel’s La Brasserie restaurant with the slate of the property’s spa, plus the gold, black and white signature colours of the hotel.

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The Chester Grosvenor is a long-standing advocate of Cheshire’s visitor economy and the team are well engaged with the city’s tourism partners, Visit Chester and Cheshire and The Chester Attractions Partnership.

“Maintaining our standards and traditions will always be of paramount importance at The Chester Grosvenor, but alongside this we are always keen to expand our customer base”, commented general manager Richard Grove. “To this end, we are delighted to unveil our new website and hopeful that it will prove instrumental in both maintaining our loyal clients and reaching new audiences.”

The Chester Grosvenor is one of the oldest hotels in the country, having opened 152 years ago and recently retained its Michelin star for the 27th consecutive year at its fine dining restaurant Simon Radley at The Chester Grosvenor.

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