Following the conclusion of the Commonwealth Games, The Citizen M Glasgow is booked in for a complete restyle.
The upgrade to the Glasgow hotel, which along with a complete re-style also involves equipping bedrooms with Samsung tablet computers, is part of a worldwide investment programme which will see the group open near the Tower of London and St Paul’s Cathedral, in addition to new hotels in New York and Paris.
Robin Chadha, Citizen M’s chief marketing officer, says the group is committed to its existing strong partnership with what it calls ‘Team Glasgow, which includes a strategic partnership with Glasgow School of Art, and other city institutions such as the the civic marketing and tourism authorities.
Chadha praised Glasgow’s “dynamism and sophistication”, skilfully building bridges after recent media reports about negative remarks by the owner about the drinking habits of Glasgow clientele not fitting the chain’s target demographic.
The remarks referred to the need for extra door staff to counter the tendency for late-night patrons falling down Citizen M’s elegant spiral staircase.
The Citizen M group is pioneer of the ‘affordable boutique’ model in the UK due to the imagination of Mexx fashion tycoon Rattan Chadha.
Based on low construction costs and highly styled rooms and public areas its 198-room Citizen M in Cowcadden was its first venture, opening in 2010.